Grand prix
Goods Pandemic Influenza Preparedness
2009 swine influenza raged, expanding across the world. In Japan, followed by a state filled with people out of stock of the mask, in the city wearing a mask.
In addition, the expanding air cleaner with virus removal function, disinfectant, such as mouthwash, sales of goods Pandemic Influenza Preparedness. At the entrance of the shopping center and facilities, alcohol antiseptic solution has been standing.
in reader survey of kiteru, won the 1st place goods Pandemic Influenza Preparedness. Caused a phenomenon that was not what I do not want in vogue in vogue, in previous years.
Runner
Hybrid car
Followed by a slump in car sales, the launch of overheating popular low-cost hybrid car by Toyota "Prius" and "Insight" of Honda. In addition, boost the purchase tax breaks and subsidies.
Environmentally-friendly cars, eco-drive word becomes a trend, in 2009 became the year that hybrid cars to penetrate the general market.
Award
Beauty Award
While sleeping beauty
"Night Steamer" while sleeping can Este. "Medikyutto while sleeping" socks to eliminate the swelling. Wacoal, such as "Night-up bra", products can be expected while sleeping beauty effect was hit.
Health Award
Non-alcoholic beer
A big hit, "Kirin Free" Taste of 0.00% alcohol beer drink for the first time in the world. Drinking establishment in peace and also day to give one's liver a rest during the drive, the new beverage market. Following the launch of new products and competitors.
Fashion Awards
Cheap Jeans
The "GU" sister store UNIQLO, jeans released 990 yen. Then, countered with jeans jeans yen 850 yen 880, and Seiyu ions. In addition, Don Quixote has released the 690 yen jeans, price competition became.
Hit Product Award
Case steam Rukue
Silicone cooking utensils from fashion to simple steamed in a microwave oven, cooking can be healthy. Products caught or table that is easily able to place, health conscious, food-oriented, such as in the elements, a variety of trend.
Entertainment Award
Michael Jackson
Suddenly after the obituary of Kakemegu~tsu the world, album sales surge, such as DVD. Also had to hit "THIS IS IT" movie, feel the dreadfulness of a big star again.
Movie award
Departures and
In 81st Annual Academy Awards, winning the best foreign language film of the year. Climax to this feat in Japan, the film hit the long run. Work of nurses is also played by Masahiro Motoki's coffin was to be attention suddenly.
Music Award
Storm
In "Oricon ranking" in 2009, winning the crown in the first-ever four single-album Music DVD · Total sales. Also noticeable activity of the individual, caused a storm exactly.
Book award
1Q84
Novels that become buzz before its release, and the first time in seven years of writer Haruki Murakami. About topped a million copies in the fastest ever, was difficult to obtain one o'clock in the state. Best selling book of 2009.
What, 2009, this year
2009 in the United States, President Obama, Prime Minister Yukio Hatoyama of the Democratic Party in Japan is born, became a year of "regime change". Economy, consumption is sluggish under the influence of a prolonged recession, intensified competition "discount" of the company. Sale price of lunch and attracts a great deal of attention has jeans.
Perhaps because a bright future is not visible, the boom will occur drama or anime history, even in the game, "woman winning" women love history has increased. Men who are attracting attention as a new image of man nowadays is "bento boys", "herbivorous men". Marriage is a growing desire in both men and women, was also actively "active marriage."
Entry followed by the "boom" Agricultural diet, companies in different industries and in agriculture after another gal in Shibuya. Eat by yourself or with your own "self-extinguishing gaffer", "theme parks agriculture", "farmhouse restaurant" under the direct management of the farmers were gaining popularity.
In the entertainment industry, "Mr Kiyoshi Kato郞" child of the manager, is a big success, "Audrey" was runner-M-1 Grand Prix 2008. On the net, blog Tweets "Twitter (Twitter)" ", on your mobile phone is" iPhone 3GS "Softbank is hit.
In the reader survey asked "What I think was popular in 2009?" And that "goods Pandemic Influenza" # 1, "Fast $ 10" # 2, "Hybrid Car" # 3, Item discount "Cry 4 (jeans, your lunch was the result) ", 5" called "herbivorous men.
In 2009, during the economic downturn has become more serious, Eco point, tax breaks, subsidies encourage the consumption of high speed such as 1,000 yen. Consumption was the year of saving not only cheap, recognized the value to purchase products.
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